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פרי ניב: המפעל החדש

המפעל של יצרנית המיצים פרי ניב צפוי להגדיל את מחזור המכירות מ-30 מיליון ל-75 מיליון ₪

מאת: רוני נאור-חפרי |

יצרנית המיצים הטבעיים, פרי ניב, תקים מפעל חדש בהשקעה של מזון - מיץ רימונים18 מיליון שקל, בפארק התעשיות החדש מבואות הגלבוע.
המפעל החדש, שייהנה מההטבות שמעניק משרד התמ"ת למפעלים באזור עדיפות א', יוקם על שטח של 8 דונם עם אופציה לרכוש 6 דונם נוספים בשטח הפארק. שווי הקרקע שנרכשה להקמת המפעל נאמד ב-1.6 מיליון שקל.

לדברי בעלי המפעל והמנכ"ל, אשר ניב, לאחר השלמת המפעל החדש צפוי מחזור המכירות לגדול מ-30 מיליון שקל בשנה ל-75 מיליון שקל לשנה. מספר העובדים יוכפל מ-25 לכ-50, וכושר הייצור של המפעל החדש, שמגוון מוצריו יגיע ל-100 סוגים שונים, יטפס ל-100 אלף ליטר ליום.

עוד מסר ניב כי הקמת המפעל החדש, המשווק כיום את תוצרתו בעיקר לחנויות נוחות ומרכולים, תאפשר לו להרחיב את היצוא לרשות המזון באירופה המערבית, והוא צופה להגיע ליצוא של 25% ממחזור המכירות.

מפעל החברה, שהוקם בשנת 1994 על ידי אורלי ואשר ניב, פועל כיום במושב דבורה שבחבל תענך, ומועסקים בו כ-25 עובדים.

התאוששות בענף המזון
גורמים בתעשיית המיצים והתרכיזים ציינו, כי לאחרונה ניכרת התאוששות רבה ביצוא כמו גם במכירות לשוק המקומי. תעשיית המיצים הטבעיים והתרכיזים היא אחת מתעשיות המזון שנפגעו קשה ביותר במשבר הכלכלי האחרון.

בסוף חודש דצמבר 2009 פורסם באינדקס מזון כי החברה חתמה הסכם לשיווק מוצריה ברשת טיב טעם.

במסגרת ההסכם החברה מספקת לסניפי הרשת כל מגוון מוצרי החברה, הכוללים את סדרת מיצי הבננות ומיץ הרימונים 100% טבעי. לראשונה, במסגרת ההסכם, תשווק החברה סדרה חדשה של מיצי בננות ומיצי רימונים סחוטים.

עוד פורסם, כי בעקבות הגדלת מערך השיווק של החברה, החליטה ההנהלה להקים מפעל חדש נוסף בפארק התעשיות מבואות הגלבוע, על שטח של 8 דונם, עם אופציה לרכישת עוד 8 דונם בעתיד. בהקמת המפעל החדש יושקעו כ-18 מיליון שקל.

בתחילת חודש פברואר 2010 פורסם באינדקס מזון, כי החברה מזון - מנכ"ל פרי ניב, אשר ניבהחלה לשווק לראשונה, את מוצריה ברשתות הגדולות, כאשר עד כה שווק מוצרי החברה ברשת הרביעית ובמרכולים פרטיים.

החברה חתמה על הסכמים לשיווק מוצרי החברה לרשתות קו אופ ישראל (בשלב הראשון השיווק יעשה ברשת ממן ולאחר מכן יורחב לכל רשת קו אופ ישראל), רשת טיב טעם, רשת שפע שוק של הריבוע הכחול ועוד. ההערכה היא שעד סוף שנת 2010, נתח המכירות של החברה ברשתות הגדולות יהיה כ-30%.

במהלך חודש מרץ 2010 פורסם באינדקס מזון, כי החברה החלה לשווק את מוצריה בהכשר הבד"צ מהדרין והרב רובין, ברשת שפע שוק ובנקודות המכירה הפרטיות במגזר החרדי.

נתח השוק של החברה, על פי סטורנקסט במגזר החרדי, הנו כ-55%.
כל מוצרי החברה הינם בעלי תעודת הכשר בד"צ למהדרין בהשגחת הרב רובין, מתוכם 3 מוצרים כשרים לפסח: מיץ תפוזים 2 ליטר, מיץ תפוח עץ צלול 2 ליטר ומיץ לימונדה בלדי 2 ליטר.

עוד פורסם כי בעקבות הכניסה לשיווק ברשתות הגדולות היקף המכירות של החברה בשנת 2010 יגדל ב-20%.

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